Monday, December 31, 2012

True to my credo...

Well, true to my new company's credo of being 'YOUR online marketing and social media toolbox', I've been so absorbed in polishing off new programs for my largest client, setting up websites and e-commerce for another, and launching into full-on Google Ad-Words powered internet domination for my favorite client, that I've forgotten some much-needed housekeeping.

As they say, the plumber has a leaky faucet.

And, my leaky faucet is my non-existent website.

That's correct, sports fans, as of the writing of this, http://www.eshlepper.com Doesn't exist.  The idea was rammed home, when my brother, the uber-marketing-guru and personal business identity concierge to the Fortune-100, texted me this morning to ask me if I needed help with getting my website online. 

It had utterly escaped my notice, with the flood of new projects and new clients.  I honestly didn't even know what was displaying at my site. A Wordpress Blog? A GoDaddy parked domain page? One of their cute 'Ooops! 404' pages? A redirect to something else I was working on? Something humorous that caught my fancy? 

Ultimately, it was the Tiger CRM installation script that was inviting me to set it up.  Quite comical. Now I remember that I decided to work with Sugar.

How can the professional online marketer, social media expert, and uber-tech-guru not have a website. Well, it's hard to explain. First and foremost, my business up until this point has been large contracts with major clients, whose accounts are ongoing and fairly static.

I've been so caught up since the business launch with servicing current accounts, and building websites for others that I simply haven't had a moment to sit down, have a cold one, and thumb through the ideas folder for my own website.  Literally, every second has been spent on servicing client accounts.

Not that this is an excuse. I churn out a new website every day, every few hours.  I threw up a half-dozen for a single client the other afternoon, based on different templates.

So, I'm resolved to finally get my website running.  At present, it will be little more than a placeholder, as I'm not entirely sure what direction I'll be going with it... Flash-powered magic that will send visitors running for cover like they're at Universal Studios, slick PHP & AJAX shape-shifting? 

For now, just a simple informational page will do, based on a free online template that one of my followers will find infinitely comical... I hope. And if you're reading this, then yes, I have to admit: your first website was based on a free website template.  And let me remind you that you thought it was the coolest thing in the world.




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